The owner of a website, lets say bluewidget.com, hires an SEO company that has builds links for them and advertised link building as a service?
Money has changed hands and it is guaranteed that not all the links will be an editorial vote, after all they are being paid to artificially increase the links.
Surely the only way an SEO company could try and build links is just working on the content?
Yes this is just an argumentative post 
