Big Mouth Media’s internal linking technique

Does any one else get annoyed by the internal linking technique on Big Mouth Media’s news / articles pages?

Basically every time they mention certain keywords the word links to a specific page on the site. Now don’t get me wrong, I know this is good for SEO, and it is not breaking any rules but they do it on EVERY key term in the article.

It actually looks ok on their site as the links are quite subtle but in Google reader there are blue links all over the gaff!

big-mouth-internal-linking-thumb Big Mouth Medias internal linking technique 

Perhaps they should look at Gab Goldenberg’s neat little Internal Linking building plug-in for ideas on how to implement the internal links a little better.

I do actually like how Big Mouth have implemented this system apart from the excessiveness of it. Though I am pretty sure it is recomended to use - over _ for the URLs ie http://www.bigmouthmedia.com/products_services/search_engine_optimisation/

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